For the first runway show of Patou since its launch in 2019, Creative Director Guillaume Henry hosts the audience in the magnificent neo-medieval 19th c. style headquarter of the house which is located in the heart of Ile de la Cité, next to Notre Dame. The wooden steps of the stairs crack under our feet as we access the show room. The presentation is formal in the spirit of an academic couture presentation, only the sound of the piano breaks with the silent room. The collection is a clever mix of Patou’s French art de vivre heritage, somewhere between timeless elegance and luxury leisure sportswear, and then a more theatrical tone. This comes in from Guillaume’s desire to pay homage to all the muses, from the very eccentric dancer and artist muse Cléo de Médone to Julia Fox, Guillaume’s special guest, she was invited to walk the show. This theatricality is all the more affirmed with the collaboration that the House has signed with Maison Ernest, a French Shoe House from 1904. Maison Ernest is known for making high heels for cabaret dancers and socialites alike.
The universe of the collection is energised with the pop tone of playsuit silhouettes and the fresh colours (apricot, pink, colours we know from the 60’s) and then he gives us the streetwear touches like the nineties bucket hats.