On September 14th, Sylvio Giardina with the attendance of Mayor Virginia Raggi presented the Frangiamore project: an original video-installation narrating all the languages of fashion.
Stratifications in Rome: FRANGIAMORE tells the story of a close-knit family, of recollections. It is also a tribute of gratitude towards a city that has outstandingly enhanced Sylvio Giardina’s creativity.
Stratification comprises of an archive that finds value in the imprinted image of two lovers allowing themselves to be immortalized with a black and white picture in front of Altare della Patria. A miscellanea between past, present
and future, to be recovered through a narrative influenced by a persuasive beauty.
Overlapping. Two overlapping images outline vague contours. Tradition and innovation entwine in the city’s iconic places in an amarcord of visual harmonies between couture creations and classic settings observed in a contemporary key.
With the Frangiamore short movie, Sylvio Giardina retrieves memory and magnificence rendering the project on a sharp chromatic palette. Black, a dreamy and reassuring shade; red epitomizing the couturier’s passion for fashion.
Finally, white celebrating artisans, the true pioneers of Made in Italy. Precious hands preserving with devotion our cultural heritage.
Frangiamore is a short movie realized thanks to a historic archive full of cues. Giardina praises his passion for Alta Moda through his past collections Vertigo, Monocromo and Dark Celebration. Couture dresses. Sharp architectonic
structures. Fans of tulle and embossing. Creases and seams. Small bows, almost blossoming in lavish details as rose petals on dresses.
The p roject i s f ramed w ithin i conic places of h eart & s oul: Piazza del Campidoglio, Scala del Vignola, Cortile Palazzo dei Conservatori, Cortile Palazzo Nuovo, Piazza della Rotonda – Pantheon and Villa Torlonia
photo Tania Alineri
stylist Valeria J. Marchetti
model Serena Archetti @monster_mgmt
hair Alessandro Messina
make-up Antonia Pappalardo