Ilaria Venturini Fendi and The Carmina Campus project- text by Silvia Bombardini


Dear Shaded Viewers and Diane,

Since 2006, Ilaria Venturini Fendi found a way to merge what she loves and does best and our often neglected wish to do something helpful and truly selfless. The Carmina Campus project grew side by side with the organic cultivations at her farm in northern Rome, only to leave headed to Africa as soon as the time was ripe. Focusing on reclaimed materials and fair labor standards, and enjoying despite few obstacles a certain hereditary perceptiveness towards business, Ilaria teamed with ITC (International Trade Centre) to bring to African countries the necessary people and resources in order to locally train professional figures, who had therefore the chance to learn from the masters of the field. Carmina Campus doesn't want to be a charity project: besides their earned salary, the program enriches its workers with priceless dignity, awareness of their rights and trustworthy, valuable, long-lasting skills. Currently at their third collection, the bags made 100% in Africa are being requested by international stores the likes of 10 Corso Como in Milan, quickly becoming beautiful statements of that ethical fashion we hope will conquer the catwalks of the coming seasons.



Currently at 10 Corso Como: