Norwegian Rain photos by Bent Rene Synnevaag styling by Kanako Koga

Dear Shaded Viewers,

Bergen, Norway is the rainiest city of Europe so it makes sense that the bespoke tailor, T-Michael, and the creative director Alexander Helle, a business graduate and functionalist would launch the rain project,  Norwegian Rain, in Bergen. I stumbled upon their collection when I was in Pitti in Florence about 4 years ago and I really admire their approach which is to make hard core functional and waterproof outerwear that does not compromise on stylistic preferences. 

images by Bent Rene Synnevaag styling by Kanako Koga.

Pictured above is, on the left, bespoke tailor, T-Michael and on the right, creative director Alexander Helle

photo taken at TRANOI




Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.