FENDI opens its new shop in Milan, inside the Galleria Vittorio Emanuele II

Dear Shaded Viewers,

FENDI announces the opening of its new shop in Milan, inside the Galleria Vittorio Emanuele II, Italy’s oldest shopping centre and one of the city’s most important monuments. The shop is a contemporary reinterpretation of Milan’s historic buildings from the first decades of the 20th century, reproducing their scenic character, unique décor, geometric patterns, polychrome marble and succession of architectural and artistic scenes. The complete Women’s and Men’s collection is presented on three levels, covering 250 square metres. Each level is characterised by a special marble floor.

The ground floor is dedicated to Women’s bags, accessories and shoes displayed on champagne metal shelves with silver metal drawers, against hand-made textured ivory walls. The Arabescato Vagli marble flooring recalls the architecture of Roman churches. The ceilings with three-dimensional geometric patterns are inspired by Milan’s historical buildings.

The first floor is the Men’s area with Green Patagonia marble floor and leather sofas. The second floor is dedicated to FENDI RTW and Fur Women’s collection . The living room has wisteria-coloured sheet metal walls and Black & White Patagonia marble used for floor and fireplace. In the middle of the room there is a scenographic wooden door, that once closed creates a private and cosy space.

The furniture is a selection of bespoke pieces and design pieces, rust velvet armchairs by Gio Ponti, amber glass fusion table and silver and glass artwork by Kiko Lopez. The fitting room uses metal, silk and fur finishes.


Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.