Dear Shaded Viewers,
Wes Anderson’s latest collaboration with Montblanc reaffirms the brand’s commitment to creativity and the art of storytelling. Following the success of their first joint short film for the Meisterstück’s centenary, the acclaimed director returns with “Let’s Write,” a whimsical journey through the surreal and the sublime.
Set in a high-altitude library above the clouds, the film features Anderson’s signature troupe—including Rupert Friend, Michael Cera, and Waris Ahluwalia—now cast as eccentric mountaineers. Their adventures unfold aboard the Montblanc Voyage of Panorama, a fanciful train car traversing imagined landscapes from Venice to Egypt, powered by a whimsically pedaling machinist. The narrative blends metaphysical musings, brand storytelling, and literal gift exchanges, all delivered with Anderson’s trademark irony and self-deprecating humor.
The campaign is more than a showcase for Montblanc’s iconic products—such as the Meisterstück, the “SCHREIBERLING” fountain pen, a portable writing desk, and a vintage Minerva pocket watch—it is a celebration of writing as a journey of self-discovery. As Marco Tomasetta, Montblanc’s Artistic Director, notes, the project aims to spark curiosity and inspire people to pick up the pen, creating a new emotional connection with the brand.
Stephanie Radl, Montblanc’s Global Director of Brand Relations, highlights how Anderson’s unconventional approach reshapes luxury storytelling, leaving viewers intrigued and eager to engage with Montblanc in fresh ways. The film’s release is accompanied by a series of campaign visuals featuring international ambassadors, further amplifying its reach.
Ultimately, “Let’s Write” is a reminder that Montblanc’s legacy lies not just in craftsmanship and design, but in its ability to inspire imagination and creativity—an ethos perfectly matched by Wes Anderson’s singular vision1.
The new campaign, with a short film by Wes Anderson, returns to the Montblanc Observatory High-Mountain Library in a literal, metaphorical, and poetic journey—one that celebrates writing, creativity, and Montblanc’s unique spirit of storytelling.
Director: Wes Anderson
Actors: Rupert Friend, Michael Cera, Wes Anderson, Waris Ahluwalia & Esther McGregor.
Co-director: Roman Coppola
Producers: Jeremy Dawson & John Peet
Production Designers: Adam Stockhausen & Stephan Gessler
Director of Photography: Darius Khondji
Costume: Milena Canonero
Production: Babelsberg
Production Group AMERICAN EMPIRICAL PICTURES in association with THE DIRECTORS BUREAU
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