Dear Shaded Viewers,
On the commemorative day dedicated to the innocence of childhood, Universal Children’s Day, Emeric Tchatchoua, the soul behind 3.PARADIS, unveiled “A Better World”—an initiative far removed from the transient whims of fashion, rooted instead in the timeless virtue of benevolence.
This endeavor isn’t just a campaign; it’s a pledge by 3.PARADIS to nurture the seeds of love and dreams within every child. By allying with Necker-Enfants malades Hospital, a beacon of hope in the 15th District known for its dedication to pediatric care, the brand steps beyond the conventional bounds of luxury and into the realm of legacy.
With “A Better World,” 3.PARADIS presents a limited-edition sweaters and pants adorned with the emblematic “Freedom Doves” print. In a palette of sky blue, black, and cream, each hue resonates with the initiative’s ethos of peace, hope, and support.
Emeric Tchatchoua, in a gesture that’s both grand and intimate, has committed to channeling 50% of the profits from this collection back into the lives of the children Necker-Enfants malades Hospital serves. This is fashion taking a stand, a testament to 3.PARADIS’ belief that the essence of true luxury lies in its capacity to effectuate positive change.
From November 20 to 22, the “A Better World” capsule will be a testament to what the world of fashion can aspire to be—a conduit for change, a voice for the voiceless, and a hand to the helpless. Through this initiative, it’s a call to the collective conscience of the fashion world. t