Courage through colour at Casablanca PFW F/W 23/24 by Leticia Dare


Dear Shaded Viewers,


“It’s easy to see the world in black and white. Good or evil. Happiness or pain. War or peace. But in reality, we are surrounded by nuances, colours and shades. Last year, my friend Maya told me an incredible story about some young people in Syria who risked everything to find joy. They were doing something you and I would find ordinary: partying. Except they were trapped by the fear of bombardment. So for them, partying was an act of courage and resistance.”

Heartfelt words directly addressed to the audience before the show began, Charaf Tajer of Casablanca’s message was one of courage. To risk it all to find joy within times of despair. The show reflected this mindset through colour and embellishment, with a large multicoloured checkerboard set and a fighter jet surrounded by hundreds of roses. With a 70s touch that is the DNA of the Casablanca brand, pants were flared, and knits were crochet. Dresses with bell sleeves and miniskirts. There was a strong focus on digital prints using the Casablanca logo and stripes. Military suiting and shapes were also featured including Military award medals across chests. Beaded fringing and hand embroidery elevated the final looks with a hooded mini dress a personal favourite. After the show finished at a point of reflection from Charaf highlighting the topic of refugees and Syria, it would be great to see how his words turn into actions with a donation concept or percentage of sales from the collection that others can participate in.




Leticia Dare

Leticia Dare is the Fashion Director for ASVOF.