FENDI opens its new boutique in Mykonos, Greece inside the Nammos Village

Dear Shaded Viewers,

As the weather gets warmer and thoughts of island hopping in Greece is on the minds of many, FENDI opens its new boutique on the Greek island of Mykonos, in the Aegean Sea inside the Nammos Village, one of the most important summer and shopping destinations located in the south of the island.

The 90 m2 store  is on two floors and realized in the traditional white Cvcladic architecture combining Mykonian flair with signature FENDI codes. All categories from womenswear to menswear and accessories will be on hand and numerous windows will fill the rooms with sunlight.

Walls are characterized by rounded shapes and arches emphasized by the use of a light-colored pozzolanica and natural stone. The ceiling is with white joists and bamboo, while the floor is in oak wood with light blue resin inserts.

Cross gender ground floor is dedicated to leather goods, accessories and shoes, exposed on turquoise oxidized copper displays that recall the colors of the seabed. The furniture is a selection of bespoke pieces in travertine and pieces that recall local interiors in wood, rattan, and bamboo. There are two terraces with light blue resin at the floor and raffia and bamboo furnishings.

A FENDI Peekaboo ISeeU Medium bag in white croco, with white leather lining featuring a very precious and shiny finishing together with a Pequin motif wooden handle and palladium accessories, is sold as an exclusive for Europe in the Mykonos boutique.

The house of FENDI was established by Adele and Edoardo Fendi in Rome in 1925. The opening of the first FENDI boutique – a handbag shop and fur workshop followed. Soon winning international acclaim, FENDI emerged as a brand renowned for its elegance, craftsmanship, innovation and style. The collaboration with the late Karl Lagerfeld began back in 1965 and lasted 54 years, in 1992 Silvia Venturini Fendi seconded him in the Artistic Direction. In 1994 she is given responsibility of Leather Goods Accessories and then the direction of the Menswear line. In 2000 the LVMH Group acquires FENDI becoming in 2001 its majority shareholder. In September 2020 Kim Jones is appointed Artistic Director of Couture and Womenswear, while Delfina Delettrez Fendi, fourth generation of the Fendi family, joins the Maison as Artistic Director of Jewelry. Today FENDI is synonymous with quality, tradition, experimentation and creativity.





Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.