Beautifully Broken by I A London took place at the Mandrake Hotel photos by Jeff Spicer for Getty Images for the BFC

Dear Shaded Viewers,

Ira Iceberg is the force behind the brand IA London. She founded her label in 2017 with the mission to experiment with both form and imagery. In her past she studied fine art and printmaking and previously worked as an artistic director in surface design and licensing. Her collections provide a sense of timelessness, authenticity and quality.  In the age of fast consumerism, IA London encourages consumers to “buy less”. She never formally studied fashion design and acquired relevant skills through self-education.

Kintsugi, the Japanese art of repairing broken pottery by mending the areas of breakage with lacquer dusted with powdered gold is the theme of her current collection. As a philosophy, Kintsugi canonises the beauty of imperfection and makes no attempt to hide the damage, treating breakage and repair as part of the history of an object.



Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.