AREA – Love Dressing by New York designers Beckett Fogg and Piotrek Pansczczyk film by Ethan James Green

Dear Shaded Viewers,

The New York brand AREA was founded by designers Beckett Fogg and Piotrek Pansczczyk in 2014, since its beginnings as a cult brand it has garnered leading retailers around the planet. The fashion and accessories brand believes after the lockdown people want to dress up, be glamorous, positive and have fun. This season they launched their denim; vintage classics given the AREA treatment with encrusted details like heart cutouts and signature embellishments.

Their silhouettes merge ‘New Look’ with 80’s Brit-punk. Crisscross cardigans are made inluxe eco-cashmere.

Their film was shot atop a twenty-five-story midtown rooftop with an iconic cast of models and muses: Alek Wek, Precious Lee, Lindsey Wixson, Connie Flemming, Yumi Nu & Charlie Nishimura.


Directed by Ethan James Green

Art Direction Julia Wagner

Styling Clare Byrne
Hair Evanie Frausto

Makeup Raisa Flowers
Nails Naomi Yasuda
Casting Bert Martirosyan
Creative Production Kareem Burke Production Second Name

Music Jack Donoghue


Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.