If you grew up in France in the 90’s you knew all about the emblematic streetwear label DDP. The label was launched in 1995 by Laurent Caillet and Didier Mauroux. The two were marketing and retail experts in streetwear that managed to appeal to street cultures, niche and the mainstream. The sons of Laurent Caillet, Antoine and Nicolas, took over the family business with their father’s help in 2017. In 2018 the stylist Natacha Voranger introduced Francisco Terra aka Neith Nyer to the two brothers.

“Irreverence is FRANCISCO TERRA’s byword. From menswear to womenswear, Givenchy under RICCARDO TISCI to GUILLAUME HENRY’s Carven, constant contrasts pervade his design training. For him, fashion must be a vector for stories. Whether personal or appropriated,
familiar or uncanny, his stories never cease to defy the narrow conventions of Parisian fashion. Woven from Japanese cosplay, subcultures and telenovelas, his inspirations fuse taboo-free vulgarity with luxury, underground tribes with high fashion, coolness’s essence with corny whiffs. What matters is the mix itself, some substantial risk-taking and a deliberately personal take: however eccentric, clothing belongs on the street. “

Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.