The Nature of Motion: Nike Lab for Milan Design Week

Dear Shaded Viewers,

Milan Design Week has just started, let's then begin our tour with a selection of the most interesting happenings going on in the city.

Nike: The Nature of Motion.
The exhibition features a series of experiments in natural motion that explore the future potential of footwear design. Starting from the famous sneakers as inspiration to take totally different unexpected paths. 
Nike Design advances the potential of the human body through a synergy of form, function and motion. Its obsession with Natural Motion persists and with each innovation the gap between product and body lessens. For the occasion of Milano Design Week 2016, 10 progressive contemporary designers join Nike to explore Natural Motion through various mediums. Some works are conceptual — foreshadowing future technologies — and others practical. In many cases, materials unique to Nike, such as Flyknit, have been applied.
Nike’s pursuit of enabling the athlete’s natural motion dates back to the company’s early days, when co-founder Bill Bowerman imagined the ideal sneaker as a “second skin for the foot.” This obsession with stripped-down, high-performance footwear has permeated Nike design ever since, catapulting forward in 2004 with a major design breakthrough: the introduction of Nike Free. Over the past 12 years, Nike Free technology has continued to evolve, with each iteration advancing the athlete towards experiencing his or her uninhibited natural motion.
The NikeLab Free RN Motion Flyknit will launch exclusively at NikeLab LNZ1 Milan and today on April 12 in Milan. The Nature of Motion exhibition will be open from April 12-17 in Milan. 
Discover the creations of Lindsey Adelman, Martino Gamper, the duo Zaven, Max Lamb, Bertjan Pot, Greg Lynn, Clara von Zweigbergk and Shane Schneck and Sebastian Wrong.
Giorgia Cantarini

Fashion has always been her true calling since she started working as fashion editor and stylist with publications of the likes of Made05, Rolling Stone, Grazia, Glamour,, i-d,,, La Repubblica and Hunger, always cultivating a side interest in artistic perfumery and everything curious, from travels to music, from food to digital. She is also contributor for VOGUE ITALIA for the talents section and Esquire Italy. Her passion lies in discovering new fashion trends, emerging designers and interviewing interesting people all over the world. She also has started to work as stylist for shows and presentations, among the brands Giorgia works with you can find: Situationist, Ssheena, Ellassay, Birkenstock. Diane Pernet is her mentor and one of the most important people in Giorgia’s life.