MARGIELA-ISM: THE PRESENT 21ST CENTURY ARCHITECTURAL-FASHION MOVEMENT INFLUENCED BY MARTIN MARGIELA – THE ONE THAT REVOLUTIONISED EUROPEAN ART LOVERS AND BODIES – CIRCA 1990. ARTWORKS: ULISES CHAMORRO FOR PROXI.ME.

Dear Shaded Viewers and Diane,

Paris (FR): What if the French maison Dior never announces new head designer and turns into a family design team? What if we – the diggibals (humans devouring digital info from other human beings) receive no opportunity this time to create the spectacular ovation we have become addicted to? When we scream like parrots will a new designer be appointed? Will we become fashionably unhappy? Will we lose Instagram followers for lacking sensation? Give us drama please!

Antwerp (BE): Even without RAF SIMONS designing for women this season, the small Belgium town keeps occupying the city of love. With only thirty-two looks, HAIDER ACKERMANN proved that he completely owned the vision of his woman – the woman he has always dreamed about. And there he was again, DRIES VAN NOTEN, making men –including me – jealous of women’s wardrobes with his sharpened country design identity.

Last Friday Paris ended its A/W16 sales campaigns in a disorderly fashion with notorious shortcomings. There are diverse criteria for evaluating collections – this time shape trumps – with particular mention going to MAISON MARTIN MARGIELA is all about hiding the body through accentuated shoulders and exaggerated silhouettes under tailored chassis. This is not new in fashion – Monsieur Martin Margiela caused a revolution at the end of last century with these shapes – and it is his influence rescuing fashion this year as designers have dug into his archives. Some design aspects, impertinent-irritant and too obvious, are almost effortless and lazy, while others are brilliantly revamped. No matter how, the Belgium designer is without doubt the current master that fashion looks to.

On the contrary, the existing brand Maison Margiela (I call it brand since it is now owned by OTB Group S.A. and Martin Margiela himself is no longer head designer) seems to take its own legacy rather more lightly. By letting Galliano show his hand, the brand has rejuvenated the Margiela archive while also adding to its rich history. Replicas do not convince people anymore, it’s clear the new Maison Margiela is now Maison Galliano and there’s nothing wrong with that. With many designers orbiting around the Belgian master, fashion should not conclude success is just around the corner by appropriating word-for-word Margiela’s vision. Back to sales, it will be in the coming days when orders will be closed, numbers will be drawn up and fabrics and trimmings will be ordered; we will finally know how powerful the season was or not. That’s the reality moment for the industry, the closing numbers, and no Instagram post will prove otherwise- voil

Sr. Marcelo Horacio Maquieira

Designer Consultancy | Retail Development | Media Relations | Buying Adviser | Creative Direction

SHARE

Privacy Preference Center

Close your account?

Your account will be closed and all data will be permanently deleted and cannot be recovered. Are you sure?