Dear Diane and Shaded Viewers,
Federico Curradi presented the first collection under his namesake brand this afternoon at Pitti Uomo 89. The initial thing that was clear: as expected, the man knows how to put together a collection. Looks were complete but varied – I counted at least half-a-dozen different styles of coats – and everything down to the accessories was consistent (thinking particularly of the scarves and shirts, made in the same fabric and both fringed identically, almost morphing into one piece). There was a certain air of Iceberg's FW 15-16 show, though not coincidentally as Curradi designed that collection back when he was the Creative Director of Iceberg Menswear. This time around and under his own name, the colouring was much cleaner, however, sticking mostly to a few good blues, mustard, burgundy and brown. In fact, it was evident Curradi had total control, finally, as wool was an obvious favourite material that he didn’t hold back on whatsoever. Though technicalities aside, this all felt less like him telling a story or a brand concept, and more about just creating clothing. Especially when Curradi was perusing his presentation, you could see these were all garments he would wear; something that immediately encourages me to trust this designer.
Images courtesy of Pitti Imagine and Proj3ct Studio.