Sao Paulo Fashion Week — TAKE 2 by Robb Young

Osklen 4


Although some of Sao Paulo's more celebrated designers (most notably Alexandre Herchcovitch) seemed to be saying that now is time for a more subdued and reflective approach, not all was lost to the tenuous notion of Brazilian restraint.  Osklen's cue was the decadent Rio party scene which Oskar Metsavaht put through a jet-set kaleidoscope.  "Both sides of Ipanema: simplicity, beach culture and nature with the cosmopolitan life of the Vieira Souto buildings and festivities," he said backstage.  Jewel tones and cartoonish gem prints were the point of departure for a collection that managed to stay on a sleek road even when it occasionally veered off into rustic or playful territory.  Meanwhile, over at Neon and Amapo, the wild, extravagant, and vibrant side that both brands have become famous for kept audiences captivated — and helped lift an otherwise quiet SS13-14 season at SPFW.

Osklen 6

Osklen 5

Amapo 4

Alexandre Herchcovitch 2
Alexandre Herchcovitch,

Alexandre Herchcovitch 1
Alexandre Herchcovitch

Vitorino Campos 1
Vitorino Campos

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