Erdem spring 2012

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Dear Shaded Viewers and Diane,

If there's anything that could still make you appreciate flowery prints that's Erdem. And despite the gracious sweetness and delicacy of that, you may sense a kind of polite obstinacy underneath: like a Savile Row tailor, Erdem Moraliogluv is mostly immune to seasonal trends or the wish to surprise, he has and defends instead his own highly recognizable style which he refines season after season, and that's why you could never get tired of it.

Predictability doesn't seem to worry him; and how could anything? His designs have dressed the most powerful and influential women of the world in many different fields, suiting perfectly their different figures without ever looking inappropriate. Women who got to their positions thanks to their talent wear Erdem. Instead of sexiness, elegance and manners, strength and brains are their weapons. And no seasonal change of tastes will ever turn those out of fashion.

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Later,

Silvia

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