SEOUL FASHION WEEK S/S 11 – STEVE J & YONI P – TEXT BY PHILIPPE POURHASHEMI

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Dear Shaded Viewers,

If you thought that Sonia Rykiel was the only designer making models smile, Steve J and Yoni P were here to prove you wrong. Their fresh, upbeat show put a nice grin on everyone's face and the audience loved their easy pieces, from colorful, printed leggings to army jackets and seersucker suits. Their girl was camping in the jungle, enjoying outdoor pursuits and rocking that casual vibe.

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Best,

Philippe

http://www.seoulfashionweek.org/main/

Philippe Pourhashemi

A freelance fashion writer, consultant and stylist, Philippe Pourhashemi was born in Tehran in 1976. He grew up in Paris, before moving to Scotland to study Foreign Languages. His passions are fashion and culture, as well as music and film. He writes and styles features for Metal in Barcelona, Behind the Blinds in Brussels, Contributor in Stockholm, Veoir in New York and SKP in Beijing. He was named Fucking Young's Editor-at-Large in 2016 and has contributed to ASVOF since 2008, acting as Correspondent-at-Large since 2012. An avid traveler, he likes to explore exotic fashion weeks and unexpected destinations whenever he can.

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