Sergio Rossi ‘s Borderline High tension collection revealed by creative director, Francesco Russo

Dear Shaded Viewers,

Direct from the airport I had the driver pass by the opening for the debut collection designed by creative director Francesco Russo  for Sergio Rossi. To emphasize the wearability and beauty of the shoes, a woman was asked to wear the different models under all conditions for a period of two weeks. Hence the idea behind the film where we can watch a variety of the new designs walking through the daily life of a woman.  Francesco concentrated on the lightness, wearability and the seduction of the shoes. 

CD sergio rossi
Francesco Russo, Creative Director for Sergio Rossi

Sergio Rossi FW0910 preview_sandalo strass cipriaSergio Rossi FW0910 preview_sandalo strass neroSergio Rossi FW0910 preview_stivale

Not shown here are two pairs of very sexy platform boots, long and short, and a pair of amazingly beautiful riding boots that will improve with age. The reason that I was so intent on getting to the opening on time was that my most comfortable shoes in life happen to be designed by Sergio Rossi. 



Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.