Dear Shaded Viewers,
Direct from the airport I had the driver pass by the opening for the debut collection designed by creative director Francesco Russo for Sergio Rossi. To emphasize the wearability and beauty of the shoes, a woman was asked to wear the different models under all conditions for a period of two weeks. Hence the idea behind the film where we can watch a variety of the new designs walking through the daily life of a woman. Francesco concentrated on the lightness, wearability and the seduction of the shoes.
Francesco Russo, Creative Director for Sergio Rossi
Not shown here are two pairs of very sexy platform boots, long and short, and a pair of amazingly beautiful riding boots that will improve with age. The reason that I was so intent on getting to the opening on time was that my most comfortable shoes in life happen to be designed by Sergio Rossi.