A visit to Gareth Pugh

Dear Shaded Viewers,

Yesterday was the day for our first video interview for the Stella Awards which takes place in Switzerland on November 9th. Industry professionals nominate their favorite designers for the 100,000 EUROS Swiss Textile prize. Gareth is one of the lucky few.


Apart from Cash Point which was his very first show pre Fashion East, I’ve seen all of his collections even the one that he did for Fashion House while he was still in design school. As you can tell by our showroom visit, Gareth’s collection stands on it’s own without any styling, show atmosphere, etc. It’s a collection of strong, well constructed and beautiful clothes.


Antoine Asseraf and Yoann Lemoine, the shaded team at Rick Owens

The interview took place chez the wonderful maison of Rick Owens. We could not resist an image in the entry way. Before Stella Awards, Gareth will present his collection at the NOOVO festival to be held 1-4 November.



Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.