Lone Costume by Wookjun Jung

Dear Shaded Viewers,

My friend, Kyoko Masunari of GAP Japan just came back from Seoul Fashion Week and I was asking her what she saw that she liked. Lone Costume was on the top of her list so I asked her to send me some images so that I could see what I missed.


I like the cuts and the styling so I contacted Wookjun Jung, the owner and chief designer of the brand.


Lone Costume has existed as a brand since l999 and although it is designed as men’s wear, many women enjoy wearing it. Much like they do with Dior Homme and Raf Simmons. Wookjun Jung finds his inspiration in the people around him and in vintage photographs. His motto is to take classic pieces and to give them a twist.



Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.