Dear Shaded Viewers,
Manhattan’s Fuller Building was originally designed to house art galleries however now it has been reinterpreted in direct creative collaboration with Artistic Directors Kim Jones and Silvia Venturini Fendi. FENDI’S Women’s and Men’s Ready-to-Wear Collections, accessories, and leather goods are presented across two levels spanning over 6,900 square feet. The facade maintains its original facade to preserve the building’s historic appearance. Six see through led curtains spanning vertically on three levels show images of Palazzo della Civilta Italiana, FENDI’s headquarters in Rome. The theme of the windows is inspired by iconic FENDI signatures, transforming in a ‘new way’ the parchment leather from the FENDI Archive trunks, the Selleria stitching, new modern gold metal and the recognizable silhouette of the iconic Peekaboo bag.
