FENDI opens new 57th Street flagship store in New York City in Manhattan’s Fuller Building

Dear Shaded Viewers,

Manhattan’s Fuller Building was originally designed to house art galleries however now it has been reinterpreted in direct creative collaboration with Artistic Directors Kim Jones and Silvia Venturini Fendi. FENDI’S Women’s and Men’s Ready-to-Wear Collections, accessories, and leather goods are presented across two levels spanning over 6,900 square feet. The facade maintains its original facade to preserve the building’s historic appearance. Six see through led curtains spanning vertically on three levels show images of Palazzo della Civilta Italiana, FENDI’s headquarters in Rome. The theme of the windows is inspired by iconic FENDI signatures, transforming in a ‘new way’ the parchment leather from the FENDI Archive trunks, the Selleria stitching, new modern gold metal and the recognizable silhouette of the iconic Peekaboo bag.

FENDI will offer a 360 virtual store for guests to experience the design of the new flagship on FENDI.com, where they can enjoy shopping the new boutique from any location. Visitors will be able to virtually experience exclusive services and spaces such as VIP rooms, create wishlists , and live chat. The covetable new producs will be hot-spotted for exclusive content, and will be fully shoppable on FENDI.com.
FENDI 57th Street
595 Madison Avenue
New York, NY 10022
Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.