Dear Shaded Viewers,
Kml returned to the official Paris Fashion Week calendar with a presentation that began before the first look appeared. Guests were invited to remove their shoes before entering the space, where a short film introduced the atmosphere and the cultural references behind the collection. It encouraged everyone to slow down and experience the work at a different pace.
The collection continued the Saudi label’s exploration of contemporary menswear through historical research, refined tailoring, and thoughtful construction. Traditional forms quietly informed modern silhouettes, creating clothes that felt grounded in heritage while remaining firmly connected to the present. Saudi model and actor Bader Qabbani led the presentation.
The opening film featured regional dances from across Saudi Arabia, performed by Bilal Allaf with music composed by Firas Shurbaji. Directed by Anas Sufyan, it offered an introduction to the world surrounding the collection rather than simply serving as a prelude to the runway.
Ahmed and Razan Hassan, KML Founders
Following recognition at the Arab Fashion Awards and a place among the LVMH Prize semi-finalists, Kml continues to build an international presence. As the first Saudi ready-to-wear label to present on the official Paris Fashion Week calendar, the house brings a perspective shaped by culture, history, and contemporary design to an increasingly global conversation.
Yours digitally,
Pedro
