IT STARTS NOW – PHIPPS SS22 COLLECTION [PARIS FASHION WEEK] film Directed by Molly Ledoux Photographer: Luca Tombolini

A study of masculinity throughout history, with its many rites of passage, rituals, and cultural signifiers in different forms, in order to perhaps arrive at a conclusion to the question of “what is a man today?”

We chose to represent four different environments in our video presentation where rituals of masculinity might occur, and heightened them into the realm of fantasy using cutting-edge XR technology: a revolutionary extended reality technology which uses LED screens to create live on-set projections of digitally created environments, generating fully immersive experiences.

Created By Spencer Phipps Directed by Molly Ledoux Styling: Ellie Grace Cumming at Streeters Styling First Assistant: Isabella Kavanaugh Styling Second Assistant: Eva Kluczenko Music: Peder Mannerfelt First Assistant: Emeline Robbes Visuals and XR Production: MADO Art Direction & Production – ATO Designs Cinematography and Editing: Hugo Valentine Lights: Romain Belloche Production Manager: Rachel Halickman Music Supervision: Michel Gaubert and Ryan Aguilar Lookbook Photographer: Luca Tombolini Makeup: Satoko Watanabe at Artlist Paris Lookbook Hair: Ramona Eschbach at Total Management Boots: PHIPPS x Grenson X Browns Exclusive Sandals: Jutta Neumann

Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.