Dear Shaded viewers,
The House of Mugler is launching a brand-new video series in dialogue with performance artist David Hoyle. These videos highlight the House’s enduring relationship with theatricality, camp, and transformation.
Through episodes under one minute long, the series presents Hoyle as both host and provocateur, guiding the viewers through the architectural codes and silhouettes of Miguel Castro Freitas’ first designs for Mugler, The Wardrobe of Identities Pre-Collection SS26.
In the first episode of the series, David Hoyle explains how to dress to drink champagne. In the eighth episode, which is not released yet, he looks back on his recent Mediterranean cruise. Dressed in a Canadian tuxedo, he details, in his inimitable tone, how we in turn should dress to set sail.
“With this series, we wanted to shine a light on the camp, iconoclastic heart of Mugler,” said Creative Director Miguel Castro Freitas. “I’ve been a longtime fan of David Hoyle for his wit, disruptive spirit, and glamour – aspects that are all essential to Mugler, as well. This is about celebrating community and joy.”
The series reaffirms Mugler’s commitment to performance and to clothing as an act of transformation, while blending sharp commentary, visual intensity, and conceptual storytelling. Each episode explores a distinct theme around “how to wear Mugler,” in a tone that is bold, subversive, and uncompromising
David Hoyle added: “Mugler has always been about metamorphosis and the courage to exist beyond boundaries. This collaboration, which I had full creative liberty, lets us play in that space where fashion meets philosophy, humour meets political provocation, and the body becomes a battleground for beauty.”
The Wardrobe of Identities SS26 Pre-Collection is available on mugler.com and in selected boutiques worldwide.
Sincerely,
Alex.
