Dear Shaded Viewers,
Juana Martín presents ‘Presagio’ during Haute Couture Week, a symbolic collection centered on the Spanish horse as omen and emblem of war, change, journey, and triumph.
Sculptural volumes, dynamic lines, and noble materials evoke both armor and skin, creating a couture language of resilience, elegance, and transformation. Each look reflects a strong, composed woman moving toward her own destiny.
For this edition, Juana works with her artisans and partners, including Málaga de Moda and the Menorcan Purebred Horse Association, reinforcing the collection’s cultural and equestrian ties.
Yours digitally,
Pedro
Pedro Guez
Paris-based, Mexican-born multidisciplinary creative, Pedro Guez specializes in Creative & Digital Innovation Direction with a focus on Fashion-Tech and Generative AI in Art, Fashion & Media. He leads Studio Obvio, home to his original IP, 'Arcadia Black Sheep', a unique anime universe exploring digital culture and future narratives for fashion.
Pedro curates the AI-Generated Fashion Film category at the ASVOFF Film Festival, supporting creatives worldwide while exploring how generative technologies can expand and democratize artistic expression.
With an Executive MBA from IFM Paris, his work integrates hybrid workflows and cross-geography creative communities, always open to alliances and collaborations to imagine the future.
