“Everything I create is driven by character – from cinema, music, art – and bringing those people together. A hotel is the perfect meeting point for different worlds – where you see everyone coming together, where you can watch life go by. This season, that’s the set, that’s the scene – I’m telling our story that way, at the Chateau AMIRI.”
Mike Amiri
Dear Shaded Viewers,
Mike Amiri’s Spring/Summer 2026 collection, unveiled in Paris just days ago, was a vivid exercise in narrative fashion, transforming the runway into a fantasy hotel—a point of cultural rendezvous where different lives and lifestyles intersect. If last season was an evening at Club AMIRI, this season brought us into the bright, sunlit morning at Chateau AMIRI. The show evoked the feeling of escapism, inviting the audience to inhabit the “morning after the night before,” present in a space where the boundaries between reality and reverie blur.
The collection paid homage to iconic Hollywood hotels and, by extension, destinations around the world. Amiri reimagined the grand hotel as a universal locale, a blend of myriad environments and points of call. The language and lore of hotel life—dressed-down dining, monogrammed slippers and robes, rich upholsteries, tasseled key-fobs—became aesthetic touchstones throughout the collection. Each look seemed to borrow from the codes of hotel luxury and leisure, fusing them with Amiri’s signature California nonchalance and Parisian sophistication.
The runway became a meeting place for a cast of characters drawn from cinema, music, art, and everyday life, each borrowing from the other’s identities to dress anew. This season’s inspiration was sparked by Los Angeles-based artist Wes Lang, who famously created a body of work in Room 34 of the Chateau Marmont, drawing on American history and the mythos of the hotel itself. Lang’s influence was woven into the collection: birds he illustrated on hotel stationery appeared as embroideries and jacquard weaves, darting between beaded foliage that entwined exterior and interior, man and nature. This motif echoed the collection’s fusion of opposites—languid and laid-back with dressed up, relaxed with refined.
Amiri’s SS26 lineup showcased fluid tailoring and soft suiting in sun-faded pastels and deeper, moodier hues. Lightweight fabrics—linen, silk, and washed denim—offered a sense of movement and comfort, while relaxed silhouettes exuded effortless style.
This season, Amiri’s craftsmanship reached new heights. The tailoring was sharper, the embellishments more considered, and the mood more sophisticated, yet the collection retained its youthful, rebellious spirit. By transposing the codes of hotel luxury onto contemporary menswear, Amiri created a wardrobe for the global traveler—one who moves effortlessly between worlds, both real and imagined.
Amiri’s Spring/Summer 2026 collection was a confident and imaginative leap, transforming the runway into a grand hotel where stories and styles converge. Mike Amiri continues to shape the conversation around contemporary menswear, offering clothes that are as relaxed as they are refined.
Later,
Diane
