Dear Shaded Viewers,
“We live in an era of violent uproar, of shouting images, of words chasing after other words without ever taking root. Such overblown turmoil oversaturates our gaze, producing a solid crisis of perception.
From this, comes the need for a policy of attention, an ethics for the gaze and the presence, capable of lingering upon the infinitely small, on seemingly insignificant gestures, on those everyday routines that connect us with the pattern of life.
Re-enchanting the everyday, trying to inhabit it poetically is not an easy task. An anomaly is needed, a disruption in the frantic rush to do. We need to slow down and stop. That’s why I imagined a static point of view that may scan the poetical density of what nestles in the ordinary. A fixed camera focused on life, as it happens. A door opens, a street, a bar. And then: ancient and minute gestures within mornings that seem to be all alike.
What I’m proposing is to overcome the anesthetization of the gaze, dwelling in the silent twist and turns of the days, welcoming the magic of the existing with kindness, choosing to stay in touch with what is alive. The everyday is not a backdrop that animates only when the extraordinary steps in. Rather, it’s the secret architecture that supports our presence in the world: a frame of glows and joyful epiphanies enshrined in the little or nothing of our ordinariness.”
Alessandro
The poetics of everyday life comes into full focus for Valentino Fall 2025. Discover the new campaign by Alessandro Michele.
Photographer & Director: Glen Luchford
Art Director: Christopher Simmonds
Stylist: Jonathan Kaye
Set Designer: Gideon Ponte
Hair stylist: Paul Hanlon
Make up artist: Yadim Carranza
Manicure: Lauren Michelle Pires
Casting Director: Rachel Chandler
#ValentinoFall25
Music Credit: “Imaginer l’Amour”
Written and performed by Juliette Armanet
© ℗ 2021, Romance Musique
Published by Universal Music Publishing & Armanet Songs
