Dear Shaded Viewers,
Erdem has unveiled its Pre-Fall 2025 collection, a stunning collaboration with British artist Kaye Donachie. The collection seamlessly blends Donachie’s signature painterly style with Erdem’s signature romantic aesthetic.
The collection features a range of exquisite pieces, each with a sense of timeless elegance. Delicate hand-embroidered details, inspired by couture techniques, adorn sculptural silhouettes. Relaxed draping and workwear-inspired elements add a contemporary edge, creating a perfect balance between classic and modern. Standout pieces include, dresses and blouses featuring Donachie’s signature soft-focus floral motifs, tailored coats and jackets with exaggerated shoulders and cinched waists and delicate lace, sheer fabrics, and ruffled trims.
Donachie’s signature floral motifs are reimagined in a variety of ways, from overprinted textiles to intricate embroidery. The iconic Bloom bag is reinterpreted in a new, more casual silhouette, while classic styles are offered in rich, autumnal hues such as dark grey leather in the medium bag and firebrick red leather, rich malbec and teal velvet in the mini.
An exploration of art and fashion. Erdem’s collaboration with Kaye Donachie has resulted in a collection that is both beautiful and contemporary.
Later,
Bethany
