The closing ceremony of the Paris 2024 Olympic Games was a testament to creativity and sustainability, featuring costumes designed by Swiss designer Kévin Germanier. This collaboration with artistic director Thomas Jolly began at the start of the year when Jolly and costume director Daphné Bürki invited Germanier to bring his unique vision to the event. Known for his upcycling approach, Germanier was chosen for his ability to transform recycled materials into high-quality fashion pieces, aligning perfectly with the event’s focus on sustainability.
Germanier’s designs for the ceremony included over 120 outfits, each incorporating sustainable materials. In addition to using sequins and pearls, he creatively integrated unconventional materials like VHS cassette tapes, sourced by his mother in Switzerland. His work often features other sustainable materials, such as feathers and strass, which he uses to elevate textile industry waste into elegant couture.
The collaboration with Jolly allowed Germanier to showcase his innovative approach on a grand scale, with the ceremony reaching an estimated three billion viewers worldwide. This opportunity not only highlighted Germanier’s commitment to environmentally conscious fashion but also demonstrated the potential for sustainability in high-profile events.
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