Sustainable Fashion Takes Center Stage: Kévin Germanier’s Vision Shines at the Paris 2024 Olympic Games Closing Ceremony

PARIS, FRANCE – AUGUST 11: Performers during the Closing Ceremony of the Olympic Games Paris 2024 at Stade de France on August 11, 2024 in Paris, France. (Photo by Amin Mohammad Jamali/Getty Images)
PARIS, FRANCE – AUGUST 11: Dancers perform during the Closing Ceremony of the Olympic Games Paris 2024 at Stade de France on August 11, 2024 in Paris, France. (Photo by Xavier Laine/Getty Images)

The closing ceremony of the Paris 2024 Olympic Games was a testament to creativity and sustainability, featuring costumes designed by Swiss designer Kévin Germanier. This collaboration with artistic director Thomas Jolly began at the start of the year when Jolly and costume director Daphné Bürki invited Germanier to bring his unique vision to the event. Known for his upcycling approach, Germanier was chosen for his ability to transform recycled materials into high-quality fashion pieces, aligning perfectly with the event’s focus on sustainability.

Germanier’s designs for the ceremony included over 120 outfits, each incorporating sustainable materials. In addition to using sequins and pearls, he creatively integrated unconventional materials like VHS cassette tapes, sourced by his mother in Switzerland. His work often features other sustainable materials, such as feathers and strass, which he uses to elevate textile industry waste into elegant couture.

The collaboration with Jolly allowed Germanier to showcase his innovative approach on a grand scale, with the ceremony reaching an estimated three billion viewers worldwide. This opportunity not only highlighted Germanier’s commitment to environmentally conscious fashion but also demonstrated the potential for sustainability in high-profile events.

Later,

Diane

 

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Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.

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