Kidill’s SS25 Collection at Chapelle Expiatoire for PFW. Words by Eliya Weinstein


Dear Shaded viewers,

Hiroaki Sueyasu presented the SS25 collection for his label Kidill at Chapelle Expiatoire this Paris Fashion Week. The brand is known for igniting the essence of Punk with each collection.

SS25 takes the DIY-ism and spirit of angst in a playful direction. His first collection inspired by people, Sueyasu honored years of friendship and collaboration with the musical duo known as Ho99o9. To capture the “Tokyo-ness” of their energy and attitude and engrain it with a feeling of adoration, he referenced “Lolita” looks commonly found in Harajuku.

Hoods with long bunny ears, silhouettes that layer with tartan and lace, and a mix of grunge and anime motifs make the collection distinctly Kidill with a new look. A selection of sports suits and t-shirts are made in collaboration with UMBRO in pastel colors and black. Deconstruction remains a distinct technique, in garments with cutouts of vintage metal band tees and torn off sleeves, as well as accessories such as Barret hats and shoulder bags. Styling was completed with spiked chokers and cuffs, safety pins and dangling keychains that contributed a music of their own.