A Darkly Playful Journey from Innocence to Intrigue at GCDS Fall/Winter 2024 MFW by Leticia Dare

Dear Shaded Viewers,


In a playful yet macabre twist, GCDS’s Fall/Winter 2024 collection, dubbed “Toys for Adults,” boldly steps away from the Barbie mania of 2023, opting instead for a darker, more intriguing theme. With a nod to childhood nostalgia, the collection teases with a Polly Pocket invite but quickly veers into the shadowy realm of Chucky, complete with a show set under blood-red curtains and an ambiance filled with anticipation. Celebrity attendees like Tyga and the Clermont Twins witnessed a narrative unfold through fashion, starting with innocent, pure white ensembles that gradually darkened to embody the eerie essence of horror and mischief.

The collection cleverly plays with contrasts, merging innocent childhood memories with the thrill of horror movies. It transitions from virginal whites to sinister blacks, reflecting a journey from purity to the dark side, much like the plot of a slasher film. GCDS masterfully incorporates elements of horror, like Chucky-inspired motifs, without overt references, maintaining a tension that captivates the viewer.

Designers Giuliano and Giordano Calza continue to challenge the norms, inviting adults to embrace the playful, unrestrained joy of childhood through their designs. The collection is a mix of nostalgia and rebellion, featuring sheer, ruffled dresses, oversized suits, and sinister veils alongside playful elements like Hello Kitty accessories and Chucky motifs. This juxtaposition of innocence and terror, combined with a nod to pop culture, makes for a collection that’s both a critique and celebration of the complexities of adulthood.




Leticia Dare

Leticia Dare

Leticia Dare is the Fashion Director for ASVOF.