Last year, Balenciaga introduced a distinctive campaign that departed from the usual seasonal collection launches. This campaign featured both iconic and new pieces accompanied by playful taglines, providing a humorous take on the essence and signature shapes of Balenciaga’s design.

Today the latest visuals and videos showcase an array of bags, shoes, and accessories. The imagery captures unexpected proportions, blended archetypes, key silhouettes, and trompe l’oeil designs against stark white backgrounds, employing a minimalist approach to create a setting reminiscent of transcendent objects. Among the highlighted items are the Rodeo bag, Collector Rodeo bag, Biker Over-The-Knee boot, Chips Bag in various styles, distressed Sock-On-Heel, mixed berries-print Antwerp Tote, Hotel Mule-On-Heel in blue terrycloth, wraparound 5G Sunglasses, knee-high Hourglass Boot, light pink Boudoir Mule, and Cargo Sneaker with silver and gold accents.

The campaign presents highly detailed, large-scale images paired with epitomized slogans, tailor-fitted to complement the showcased products. Phrases like “Food for thought,” “The time is now,” “In your face,” “Big time!,” “These boots are made for talking,” “Do not disturb,” “Not so quiet,” “A bit more quiet,” “No comment,” and “Vroooom” add a distinctive touch to the visual narrative.

Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.