Dear Shaded Viewers,
Presenting Area’s Spring Collection, where eyes not only symbolizes but unravels the essence of viewership. In this collection, a world of new perspectives is laid bare, sculpted by the crucial role of their audience – a play between the act of viewing and being viewed.
The collection draws inspiration from 1920s cartoon eyes, surreal reflections on the eye as a portals between inner and outer worlds, and the vibrant graphics of 60s pop art, their designs metamorphose eyes into Dalmatian spots, blossoming flowers, and delicate crystal eyelets.
Much like eyes that observe, critique, and appreciate, their collection mirrors the evolving dynamics of viewership in the digital age.
Area’s codes – quality craftsmanship, textile development, and innovative embellishment – present a modern interpretation of dressing that caters to both the viewer and self. It is all about the relationship between the wearer and the observer.