Dear Shaded Viewers,
Balenciaga is making a bold departure from the usual seasonal fare. Balenciaga is unveiling an irreverent new campaign that’s as unconventional as their latest pivot on social media. Think of it as an ode to the brand’s daring silhouettes and design DNA, showcasing their accessories, bags, shoes, and ready-to-wear as if they were relics of great historical and cultural significance.
The campaign cuts through the noise with razor-sharp clarity, showcasing highly detailed, monumental images that flirt with grandeur while sporting self-aware, cheeky captions like “It’s different”, “No blabla”, and “Probably not what you’re looking for”. This striking contrast captures the campaign’s stripped-down ethos.
In a nod to treasured museum pieces, each item is dramatically lit, turning the spotlight on the exaggerated and the maximalist, the hybrids and the iconic. It’s a gallery of Balenciaga’s bravest, each piece elevated to the level of art.