LFW Ashley Williams SS 2024: A Stylistic Post-Apocalyptic Manifesto by Leticia Dare


Dear Shaded Viewers,


Imagine a world where the threads of our contemporary culture intertwine with the tapestry of medieval mystique. Ashley Williams’ Spring/Summer 2024 collection, unveiled with audacious flair at London Fashion Week, transports us to a post-apocalyptic landscape that’s both captivating and provocative. In this realm, the mundane is elevated to art: baby jumpers transform into whimsical headwear, ancient buttons dance with modern symbols, and garments emerge from fungus, defying the very laws of nature while holding onto the essence of synthetic and spiritual references.

Williams weaves a narrative that marries personal mythology and historical grandeur, evoking images reminiscent of the enigmatic Hieronymus Bosch. It feels as though we’ve embarked on a quest for the quirkiest treasures in a bygone era. Masks that once concealed identities in the 16th century have evolved into guardians of privacy, protecting our most precious asset—personal data. What truly sets this collection apart is its commitment to inclusivity, with some pieces co-designed in workshops at The Gate, an art center in London for those with learning disabilities.

Returning to the fashion forefront after her hiatus since 2020, Ashley Williams doesn’t merely return; she makes an indelible mark. Her collection is not just a commentary on our world’s trajectory; it’s a bold exploration of how consumerism might adapt to a post-civilization existence. It takes past trends, reshapes them, and injects a daring twist. From “I <3 M.E.” motifs to gimp mask-incorporated hoodies, mismatched tights, mini skirts, and Hello Kitty-themed face masks, this collection embraces the eccentricity and audacious spirit reflective of our social media-driven age.

In an era characterized by excess and an insatiable drive for self-expression, Ashley Williams gifts us with fungal dresses, sportswear that’s meticulously deconstructed and reassembled, and tops adorned with patchwork fragments of our shared memories. It’s an ode to the power of reinvention in a world perpetually in flux. This is fashion as a statement, a reflection of our times, and an unapologetic tribute to the unconventional.




Leticia Dare

Leticia Dare is the Fashion Director for ASVOF.