ERDEM LFW SS24: A sartorial sonata and reverence to ethereal spirits


A bucolic rhythm, romanticizing the abyss of our feminity – echoes of subtle enchantments brimming with the ordinary. In the realm of the British Museum, Erdem Moralioglu reenchanted fragments of the British heritage and transcendental idealism.


The runway, framed by Corinthian columns, forged an ephemeral connection between the past and present – a juxtaposition of historical momentum. The SS24 collection awakened in a poetic celebration – an ode to Deborah’ Debo’ of Devonshire, Britain’s most commemorated chatelaine. Over the years, the late Duchess’s aesthetic sensibilities nurtured and metamorphosed into cultural symbolisms.


Reminiscing on the luxuriant gardens of Debo’s Chatsworth House, the collection sublimates earthy tones to delicate pastels. Floral patterns are on the rise – intricating botanical prints adorning flowing dresses and tailored suits. A mad crush for the crystal insect brooches, symbols – during the Victorian Era – of eternal love and the ephemeral nature of life.


Erdem’s SS24 collection explored contrasts and complementarity – interlacing legacies through a unique collaboration with Barbour. A marriage of functionality and couture – a visual narrative endorsing the core of the British countryside and celebrating the timeless allure of nature. The designer intertwined Barbour’s signature waxed jackets and outerwear with delicate floral embroidery – chintz curtain remnants owned by the Duchess of Devonshire.


Served as a testament to the enduring allure of nature’s beauty, Erdem unveiled its philosophy on the convergence between history and couture – an eternal conversation between the past, present, and the boundless dreams of tomorrow.

Melissa Alibo

Raised between Paris and the rest of the world, Melissa likes to define herself as a contemporary nomad. Less routine, more life is her motto. Curiosity has always driven her desire to explore new environments, cultures, and ways of life.