LFW Jonathan Anderson’s SS ’24 Collection: A Fusion of Nostalgia and Innovation by Leticia Dare


Dear Shaded Viewers,


In the heart of London’s Roundhouse, Jonathan Anderson unveiled his Spring/Summer 2024 collection for JW Anderson—an extraordinary blend of nostalgia and innovation. The show, graced by a diverse audience that included a surprise appearance by the talented Charlie XCX, set the stage for a runway presentation that defied all expectations.

Kicking off with a bold choice, Anderson sculpted a blue hoodie and white shorts from Plasticine, the iconic modeling clay. This nostalgic nod to childhood creativity instantly struck a chord with the audience. The collection, pulsating with youthful energy, drew inspiration from the carefree spirit of young individuals who don biker jackets and cargo pants during the summer months.

What set this collection apart was its celebration of simplicity and reduction—an embrace of clean lines and unadorned aesthetics in a world often enamored with complexity. Yet, true to Anderson’s signature style, there were still touches of his distinctive flair. Exaggerated proportions and bursts of vivid color breathed life into the pieces, imbuing them with an undeniable swagger.

Glamour took center stage through meticulous details, such as feathers erupting from seams and a knitted dress featuring an inventive Hula-Hoop-like element. Anderson deftly balanced playfulness with practicality, elevating everyday items into works of art.

The footwear selection was equally impressive, showcasing clogs, geometrically woven flat sandals, and moccasins with a touch of nostalgia—a nod to Anderson’s grandmother’s cozy slippers. This collection transcended traditional fashion boundaries, offering a captivating fusion of innovation and nostalgia, inviting us all into the mesmerizing world of JW Anderson.

But that’s not all—Anderson’s Spring/Summer 2024 collection also incorporated an interactive element. Guests were gifted tinted blocks of clay as show invites, creating an intimate connection between the designer and the audience. This tactile introduction, combined with the innovative use of Plasticine on the runway, added an extra layer of depth to the overall experience.

Jonathan Anderson’s Spring/Summer 2024 collection invites us all to relive our childhood creativity while embracing the future of style.




Leticia Dare

Leticia Dare is the Fashion Director for ASVOF.