GUCCI APRÈS-SKI Photographer: Mark Peckmezian

Dear Shaded Viewers,

With the unexpected snow outside some among us are dreaming of mountains of snow and skiing so Gucci offers the answer to your Après-Ski wardrobe. The Gucci Après-Ski collection is as comfortable off the slopes as on them. The looks are updated iterations of signature handbag lines including the Gucci Horsebit 1955, Gucci Diana, and GG Marmont, lug-soled boots inspired by cold-weather footwear, and ski mask silhouettes from Gucci Eyewear among other styles. The lineup also introduces a special preview of ready-to-wear and accessories from a forthcoming chapter of adidas x Gucci as well as a set of aluminum hard-sided trolleys, created in collaboration with the Italian luxury luggage maker FPM Milano, in a continuation of the House’s Gucci Valigeria travel narrative.

Gucci Après-Ski will be available in Gucci boutiques, as well as on gucci.com, with special Pop-Ups in Courmayeur, Cortina, Courchevel, Verbier, and Kitzbühel.

#GucciApresSki

Campaign Credits

Art Director: Christopher Simmonds Photographer: Mark Peckmezian Director: Akinola Davies Jr
Make up: Daniel Sallstrom

Hair: Shiori Takahashi

Music Credits

Apres Ski
Performed by Celine Lomez
Written by Gilles Brown and Yves Martin Courtesy of Disques Mérite

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Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.