Balenciaga’s Fall 22 campaign photos by Nadia Lee Cohen

Dear Shaded Viewers,

The first installment of the multi-series campaign features model Bella Hadid, followed by singer Aya Nakamura and the models Kit Butler, Zuo Chen, Abdou Diop, Inti Wang and Lina Zhang. Following “The Lost Tape,” the poses reference early 1990’s advertising.

The campaign cast holds the recently launched Lindsey, Crush, and Crocs Bag, as well as the XX, Hourglass, Everyday Tote and Le Cagole in new styles and contexts.

Also featured is a variety of Balenciaga Jewelry, the Excavator Boot, the Kensington Mule, the thigh-high Falkon Boot, the Knife Pump, Five-pocket Pantaboots, and three-piece jeans that are a miniskirt, pants, and boots all at once. In addition there are other ready-to-wear items including robe coats, shrunken tops, distressed trenches, deconstructed slip dresses, and extra tight or extra baggy separates. Low-slung pants that expose Balenciaga Underwear are encircled with Double-B buckled belts.

Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.