Dear Shaded Viewers,
Suiting shapes and stripes lead the way for Benjamin Benmoyal this season. As a former commando paratrooper his inspiration came from wanting to recover the naïveté lost during his military service. Through this concept he created original fabrics woven out of his childhood VHS and cassette tapes. He industrialized this concept and sourced thousands of kilometers of cassette tapes through recycling charities and dead stocks from factories closed in the 2000s. Brutalist architecture was also a point of reference and could be seen within long structured shouldered coats and tailored pieces. From Central St Martins to Alexandre McQueen and Hermes, Benjamin’s training has severed him well, bringing forth sophisticated and elegant silhouettes with a relaxed attitude.