Dear Shaded Viewers,
Pitti Uomo 101 hosted S|Style Sustainable Style, a project dedicated to eco-responsible menswear. Ten international brands were selected to participate, all were scouted and brought together by Giorgia Cantarini, fashion journalist and the curator of the project. The international group of designers all produce following eco-responsible criteria.
“This year the selection focuses on the creative process that guides designers in their responsible approach – says curator Giorgia Cantarini – which is summarized in 3 R, recycle, reuse, reinvent. Recycle what you have, reuse it in collections, and originally reinvent garments or accessories. Starting with what already exists, unsold items, past collections, textile waste and materials ready to be disposed of. The design of the future is also not only about creating but reimagining. “
Sustainable Style is one of the projects made possible thanks to Pitti Immagine’s collaboration with UniCredit and is centered on the topics of sustainability and innovation.
The names of the 10 leading brands at the Lower Floor of the Central Pavilion are:
Curious Grid – upcycling brand specializing in reworking fabrics, that mixes Indian roots and European style.
Figure Decorative – brings handcrafted Tuscan clogs made of leather and deadstock materials to the hypebeasts enthusiast of streetwear.
Junk – makes Econyl glasses with plastics collected in the oceans.
Ksenia Schnaider – disassembles and reassembles patchwork of sweatshirts, cardigans and denim for the Eastern European look so loved by the Hadid sisters.
Maxime – reinvents the classic suit in a thousand ways with discontinued fabrics.
N Palmer – regenerated pieces and vintage fabrics for an explosion of prints and colors towards the boundaries of genderless, with a tailoring imprint, created by a designer who was trained by Ralph Lauren and Coach.
Philip Huang – preserves the Thai traditions of Tye and dye by dyeing his urban garments with natural and non-chemical dyes.
Provincia – designer Serena Novello focuses on the agender with suits between formal and workwear, with couture constructions refined by experiences in the ateliers of Schiaparelli and Margiela.
Umoja – minimal sneakers and certified organic materials, for a vibe with African roots and a contemporary destination.
Waste Yarn Project – the patchwork of the shirt made with recycled yarns and knits, it is the result of years of experience in maison such as Burberry and Pringle of Scotland.
S|STYLE Sustainable Style x RINASCENTE
The Rinascente Store in the heart of the city collaborates with Pitti Immagine creating a dialogue between the two players.
The creations of the 10 S | Style brands will be in the windows of Rinascente for the whole week of the show and Figure Decorative, Junk, Umoja, Waste Yarn Project – will be available for purchase in a special pop up area on the 2nd floor of the newly renovated store.
About S | Style:
The S | Style – sustainable style project was launched in 2020 during the pandemic proposing a new approach to the conception of collections and seasonality. The idea is to focus on the future and in order to go forward we must learn to respect the environment. On the one hand, with this project, Pitti Uomo aims to completely subvert the concept, according to which responsible fashion rhymes with fashion without style, and on the other hand it offers buyers and fashion professionals the possibility of scouting clothing and accessories with low-impact production requirements, with certified, recovered, recycled and experimental hybrid fabrics. The selection of the participating brands is based on social and environmental responsibility as well as a focus on creativity and design. Since the first edition, Sustainable Style has been a hub hosting talents of the caliber of Connor McKnight, Y / Project, Phipps, Federico Cina, SSDaley, Uniforme and Vitelli, all names that have become reference, with awards, achievements and prestigious collaborations.
S|Style Sustainable Style curated by Giorgia Cantarini x Pitti Uomo
Photographed by Mattia Guolo @mattia_guolo Styling Giorgia Cantarini @giorgiacantarini
Make-Up & Hair Chiara Fedi @chiarafedimakeup
Make-Up & Hair assistant Andrea Russo @im_sourandy
Photo Assistant Matteo Delia @98matteodelia
Styling Assistant Laura Lombardo @lanabanana4998
Special Thanks to Polimoda Firenze @polimodafirenze and @castingfirenze