Dear Shaded Viewers,

The American cotton association, SUPIMA, presents its 4th edition of Supima Design Lab, an exhibition in Paris of pieces by young designers of the moment using exclusively cotton from their production.

Following their event during New York Fashion Week, a competition in the form of a fashion show where 6 students from major American fashion schools created a mini collection of 5 looks based on Supima cotton, the event in Paris is not a competition but an exhibition.
This company created in 1954 as a non-profit, the same principle as Woolmark, produces cotton exclusively in California, by multigenerational family farms. Eco responsible and traceable, the natural extra-long fiber is their guarantee of quality. Supima is committed to respecting the environment in its production. The company is among others the supplier of Levi’s or Banana Republic. It associates and supports a lot the young designers having the same values, to produce and to have a responsible conscience in the fashion world. By providing them with their cotton, the pieces on display reflect the endless possibilities that emerge from a commitment to design, sustainable innovation and superior fabrics.

On display at the magnificent 17th century Hôtel de La Salle are the very different modern creations of emerging talents such as Charles de Vilmorin, director of the House of Rochas since the beginning of the year. His creations are inspired by music, the stage and poetry, and here he presents a long white cotton dress, on which contrast drawings of hearts, flowers, black stripes, an idea applied to the SS22 Rochas collection, where some pieces are pencilled in with bright colors. Childish and belted at the waist, we could imagine it in a dollhouse couture.



The creation of Georges Wendell by Pierre Kaczmarek, a menswear brand offering young and Parisian silhouettes, mixing masculine and feminine, revisits two essential pieces in a wardrobe. The look is composed of a denim cut in waves and a double shirt with tie. The cuts are playful, cheeky, a bit London.


Also on display is a white, winter, street style silhouette by Jordanluca, a men’s brand created by Jordan Bowen & Luca Marchetto. Based in London, they explore the possibilities of form, and create second skin pieces, here the body is structured by a short bomber corseted in the back and a pleated skirt in the back worn over oversized ski pants.



Partnering with Jean-Paul Gaultier, Mugler, L’Oreal and others, Nix Lecourt Mansion creates provocative, androgynous silhouettes drawing inspiration from the Paris music scene and nightlife. In this cotton dress he presents, mixing couture and ready-to-wear, he cuts the chest, hip and shoulders, dressing the hands with gloves. A creation highlighting the woman’s body.



This diverse and terribly fashionable exhibition shows original and creative pieces, highlighting the new fashion youth. We can also see the creations of Mira Mikati, Tom Van Der Borght, that you may have seen at the festival of Hyères, Supima being a partner, and Yuki Xu, winner of the design competition in New York. A beautiful proposal focused on one of the most used materials in couture, cotton.

Hôtel de la Salle, 21, rue de l’Université 75007 Paris

Photos : Julio Piatti