The perfect bag – FENDI First by Kim Jones for his first ready-to-wear collection for the house.


Dear Shaded Viewers,

I first spotted the FENDI First on Bryan Boy but Adèle Exarchopoulos, Lauren Hutton, Priyanka Chopra, Rita Ora, Lily Allen, Chloe Sevigny, Chiara Ferragni, Christina Ricci, among others have been spotted wearing the FENDI First in different sizes and formats. The inverted FENDI “F” is an homage to the house’s alignment of form and function. The tilted house monogram becomes the frame of the soft clutch. It explores the off-kilter irreverence of the brand through the lens of modernity. The bag comes in a variety of materials: soft nappa leather, python, fur, shearling and Karligraphy-monogrammed flannel. It comes in two sizes: medium, to fit the everyday essential and small. Each comes with a detachable , adjustable shoulder strap making life a bit more flexible.

Kim Jones’ vision for the house is conceived as a tribute to the brand and its savoir-faire while keeping it in step with today into the future, let’s just call it timeless.



Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.