https://parisfashionweek.fhcm.paris/en/shows/dries-van-noten-menswear-spring-summer-2022/
Click the link above to watch the film.
Dear Shaded Viewers,
After a year and a half of doom and gloom Dries Van Noten wants us to feel free, be decadent and get out from behind the computer screen. I loved the idea that a selection of pre-pandemic images stored on the phones of the Dries Van Noten design studio ended up printed on garments either as full images or within collages. How much more intimate can you get, (a nod to the seminal work of artists Isa Genzken and Robert Rauschenberg). Nice moments in memory become postcards of the ‘Now”.
The thing I love most about Dries is that the clothes are timeless and comfortable, tender and bold. A piece of Dries in your closet becomes your most cherished garments that you will wear and wear and wear. Colours are uplifting going from acid to alkaline, lime, mocha, saffron, sage, slate, sky, lilac, orange, custard, fawn, ink…you can see for yourself in the images above.
“Lock down was hard on all of us and especially when I started to design this collection with my team as it was very restrictive and frustrating. We all yearned for a time when our lives were more free. We found ourselves almost bursting out and going through photos on our phones, needing to relive memories of moments when life was carefree and sociability possible. And so the idea was born…. Bring these moments to life again though wearing them… Anticipate the future we will all certainly enjoy together again by celebrating such moments already lived now!”
“I have always loved my life in Antwerp and enjoyed my choice to base my company in this city. Through my work here I have had the pleasure of reliving Antwerp over again through the lives of the International members of my team who have come to live here with us. With this collection we see Antwerp through the eyes and photographs of international residents of the city, members of my design team. It is always interesting to see what captivates their attention and how the city we know speaks to them.”
Dries Van Noten
