Desigual / Esteban Cortázar ‘Cada día es para siempre’ (Every day is forever) collection film by JLJR Studio @jljrstudio Jason Last & Jaime Rubiano

Dear Shaded Viewers,

Colombian Designer Esteban Cortázar celebrates the joy of living with our first collection together: ‘Cada día es para siempre’ (Every day is forever). A tribute to summer dreams. To our childhood memories. To the pride of being Latino. To Parisian savoir-faire. To Miami sunsets. To easy-going as a way of life. To art. And to love. Inspired by Esteban’s precocious childhood in Miami, growing up in the 90s surrounded by artists and a wide range of characters, we gathered a cast for this campaign that reflects the melting pot that was South Beach, now translated into modern days. A story that represents diversity and fun, we see how the Esteban universe merges with our brand values to unveil the collaboration that defines summer. Today and every day… ‘Cada día es para siempre’. A collection inspired by the past, designed today and wearable forever 💋 #DesigualxEstebanCortazar Eternal thanks to… Talents : Daniela Santiago @danielasantiago___ Yendry @yendry Michelle Elie @michelle_elie Biel Juste @bieljuste Alaska Nebraska @imalaskanebraska Chiara Scelsi @chiarascelsi Jhona Burjack @jhona_burjack Biel Fernández José Manuel Pradas @jmpradas Marc Fornell @marcf_p Helena Contreras @gooroo.gooroo Dana Silva @dana_nala Louis Martinez @louimartinez Maria Pilar Pons Lucrecia Mba Ndong @lucrembandong Michael Olivera @micholivera Steffany Moreno @stefannym Olawale Wahab @joepsalmist Marcela Fossati @marcela_fossati And Esteban Cortázar himself. Crew: Video – JLJR Studio @jljrstudio Jason Last & Jaime Rubiano Photographer – Daniel Clavero @danielclavero Stylist – Alicia Padron @aliciapadron_ Set designer – Olatz Azcona @hakoindustries Hair Stylist & Make Up Artist – Gloria Rico @gloriaricoo Hair Stylist & Make Up Artist – Ruben Marmol @rubenmarmol BTS – Aran Martínez @aranmartinezsolana Find inspiration with the rest of our collection:
Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.