I discovered Vitelli last season, they have been showing within the schedule of Milan Fashion Week for a few seasons now. I personally love the brand because it speaks to me, to my taste, my aesthetic values, my philosophical values. I realised they are a brand specialised in knitwear only at the end of my first encounter with their collection. It talks to your spirit, which is amazing, but it is also amazing that they were able to specialise in one apparel category, it gives expertise and power to the speech behind their work.
There seems to be a great debate in fashion right now; basic or special? Even big players like Marine Zaire fell into the temptation of doing basic fashion, only this season, people tend to think that in times of crisis people will turn entirely to the most basic, but the truth is that essential doesn’t mean plain. Essential means absolutely necessary, only the outstanding is absolutely necessary, and in that sense if you throw a needle in a haystack you should only pray that your needle is seen as more than another hay branch. That’s what brands such as Vitelli are doing great, staying true to a unique product, objects that maintain their value even in hard times.
The asymmetric pieces and the knits where Lurex is involved are particularly great, they add a layer of sophistication to the raw, deconstructed design of the entire collection.
Speaking about the film, it’s really effective how the lighting and the editing of the video help the film stay in tune with the entire universe of the Vitelli brand, not to mention the model selection and the sort-of unstaged beauty that the models carry with very romanticised hair styles and make up, if there are actually any.
Ivo Barraza Castaneda