Gucci Unveils Nature-Friendly Climate Strategy by Aybuke Barkcin

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Gucci revealed a new set of climate strategies with the aim of staying committed to carbon neutrality, combating climate change and supporting regenerative agriculture.

“The evolution of our strategy includes a series of clear climate actions that will continue to prioritize the reduction of our emissions and CO2, in order to maintain the carbon neutrality of our entire supply chain. At the same time, we are investing in regenerative agriculture, an important pillar of our approach. In line with science, Gucci’s natural climate solutions package protects and restores important ecosystems that help mitigate climate change, enhance biodiversity in a sustainable manner and will have a positive effect on the climate in the coming years.” said Marco Bizzarri, Chairman and CEO of Gucci.

Gucci declared that by converting to green energy, it reduced its CO2 emissions by 59,000 tons and 83% of the energy it uses in its stores, offices, warehouses and factories is renewable energy, hoping to achieve 100% by next year. The brand has also done remarkable work in production efficiency and sustainable sourcing; by reducing manufacturing waste by 3,000 tons of CO2 and using organic fibers to save 179,000 tons of CO2.

It was also revealed that Gucci would be working with Native Energy, Conversation International and Southpole on feasibility studies in order to identify and grow regenerative agricultural projects to source raw materials as part of its long-term strategy for regenerative agriculture. As well as to work towards preserving critical forests which it aims to achieve by reducing its greenhouse gas emissions by 18% between 2018 and 2019.

To further help meet its sustainability goals, Gucci announced it will be investing in “the Chyulu Hills REDD+ projects in Kenya in partnership with Conservation International and Kariba REDD+ in Zimbabwe in partnership with Southpole contribute to climate change mitigation, generate positive economic and social impacts for local populations and protect threatened species and their habitats.” In addition, the brand has invested in the Muskitia Blue Carbon REDD+ project in Honduras (in partnership with Southpole) to protect 5,000 hectares of mangroves and over 280,000 hectares of forests threatened by deforestation.

“We want to provide solutions for nature and the climate by promoting practices and systems that will make nature not a victim of the climate, but a player in the fight against climate change that will ultimately determine the future of our planet,” said Marco Bizzarri, Chairman and CEO of Gucci.

Aybuke Barkcin

Aybüke Barkçin is an art director, photographer, curator and writer that looks at fashion through the lens of political and societal dynamics. She completed her master's Creative Direction in POLIMODA, Italy and has a background in International Relations and Graphic Design. Her work can be found in her website: