Dear Shaded Viewers,
The Japanese designer Teppei Fujita, unveiled his vision for the new world with a short-video presenting Sulvam’s Menswear AW21 collection.
In our interview prior to the presentation of his show, the designer revealed that he acknowledged the changes which came with the pandemic, expressing “Times have changed and a new world has begun. We can see more clearly what we need and what we don’t. I made this collection keeping in mind what I think we really need in this new world.”
We couldn’t agree more. The digital show started with a clean background, stripped away from all distractions. Only the garments spoke. While there was a desire for newness, there also was a reassurance of what is familiar.
The collection felt improvised, spontaneous even… featuring chainmail knitted tops, jackets with curvilinear shapes, tops with punctuated holes, quilted coats with shapes of patterns stitched on them. The show was dominated by black tones with a mix of red, white and grey. This is how Teppei Fujita interprets the needs of today; clothes for the real world, comforting and unrestrictive.
“I wish they (people) could find real clothes in Sulvam, not just feeling of “fashion”, real clothes you actually wear everyday.”
When I asked him whether the pandemic changed him at all as a designer, he replied “I don’t know about “as a designer” but I noticed it made me think, it reminded me that our job cannot save people’s lives. There are so many things that made me think but I don’t want to blame it on anything anymore because I think we have to live with it right now. As a designer, we have to create something that makes people happy and feel positive.”
To see more of the brand, visit: http://www.sulvam.com/
